Sales, PR, Marketing Specialist in Logistics

At all times, the Sales and Marketing department is always at the forefront, helping logistics service businesses find new opportunities and retain existing customers. However, finding specialists with outstanding sales, customer care, and marketing skills to boost revenue is not easy. The Sales, PR, Marketing Specialist in Logistics training course will equip you with the essential skills to become a key factor in helping businesses achieve breakthrough success.

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Training Objectives

Training Information

ORIGINAL FEEDBACK FROM

Trainees about ONEX Training

Trainee form Tân Cảng Sóng Thần ICD

“This course was incredibly beneficial. The instructors were enthusiastic and provided detailed, practical guidance and solutions for students to refer to and readily apply. The lessons were lively and engaging, making learning truly enjoyable.”

Ms. Nguyễn Thị Hải An

Sales

This encompasses the process of building relationships and persuading customers to purchase products or services, ultimately helping businesses achieve their revenue goals

PR

This involves the strategy of building and maintaining a positive image for the business, fostering trust and strong connections with the public and partners.

Marketing

This integrates various activities aimed at researching market needs, creating effective advertising campaigns, attracting customers, and retaining their loyalty.

ONEX Training

Target Audience

Sales professionals often face significant pressure from sales targets, negotiation challenges, and a lack of practical skills. To overcome these challenges, you need specialized training to strengthen your sales skills and excel in your career.

Students

Students from Logistics, Foreign Trade, Economics, Business Administration, who have a passion for Sales and aspire to become professional Logistics Sales Specialists. This training program is suitable for students who want to quickly attract customers through practical application and gain an advantage in the job market.

Logistics Service Businesses

This training program is designed to equip business personnel with the necessary knowledge, skills, qualities, and energy to meet market demands. The program not only helps businesses develop an excellent sales team but also expands opportunities to reach new customers, optimize business efficiency, and enhance competitive advantage.

Professionals from Other Industries

This training program is for individuals working in accounting, customs declaration, or other industries who wish to transition and become Logistics Sales Specialists smoothly and effectively

12 Intensive Training Sessions to Help You Master 5 Core Competencies

Program Content

1. Opening Session

  • Overview of the “Logistics Sales Specialist” training course.
  • Introduction to modern training methodologies following CBTA, Aus4Skills (Australia) standards.
  • Listening to learner needs, addressing questions, and setting career goals.

2. Defining the Business Plan of a Logistics Company

  • Introduction to the Business Model Canvas tool.
  • Practical analysis of the Business Model Canvas.

3. Effectively Attracting Potential Customers

  • Know – Understand – Believe – Buy: The psychological process and customer behavior.
  • Introduction to the 3-layer marketing system: Sales, PR, Marketing.
  • Identifying target customer segments and defining your personal brand.

4. Logistics Content Writing

  • Identifying, analyzing, and understanding market insights.
  • Creating engaging content using the 5W1H framework.

5. Effectively Reaching Target Customers in Vietnam

  • Identifying appropriate channels and customer touchpoints.
  • Understanding customer interests and anticipating needs.

6. Building Effective Appointments

  • Appointment setting techniques.
  • Practicing appointment setting skills.
  • Managing sales appointments professionally and efficiently

7. Understanding Pain Points and Actively Listening to Customer Needs

  • Breaking the ice.
  • Effectively gathering customer information.
  • Identifying pain points and actively listening to customer needs.

8. Overview of International Transportation

  • Incoterms and their practical application in work.
  • Procedures for international sea freight (FCL/LCL).
  • Procedures for international air freight.

9. Overview of Customs Procedures and Inland Transportation

  • Customs procedures and cargo inspection.
  • Inland transportation using containers and trucks.

10. Overview of Pricing, Booking, Agent Network

  • Cost components in international freight forwarding.
  • Inquiry, Quotation, Booking (Sea, Air).
  • Agent Network systems.

11. The Art of Creating Impression and Building Trust with Customers

  • Presenting Logistics service solutions.
  • Effective deal-closing techniques.

12. Closing Ceremony and Networking Event

  • 30-second Elevator Pitch.
  • Networking skills for Sales.
  • Certificate presentation and souvenir exchange.
REAL IMAGES

Networking Skills for Sales